How to choose the right packaging for different products?
There’s nothing worse than opening a shipment and finding a damaged product. For businesses, this means not only dissatisfied customers but also losses – product replacements, complaint handling, and sometimes even damage to brand reputation. Studies show that up to 34% of all product returns occur due to product damage during transportation. Meteor Space also notes that 50% of consumers have received damaged goods due to insufficient packaging.
This is why choosing the right protective packaging is not just a technical issue – it is an effective business strategy. In this article, we’ll look at how to choose the most suitable packaging and how PAKFUL eco-friendly solutions can help in this process.
Why can proper packaging determine your product’s success?
Protective packaging provides much more than just physical product safety. It reduces costs, minimizes product damage, improves customer experience, and even strengthens brand reputation. According to data compiled by UPrinting, around 45% of consumers prefer to buy from retailers that offer high-quality packaging, associating it with product quality, better value, and a thoughtful, enjoyable unboxing experience. In the long term, this promotes customer satisfaction and business success.
Most popular types of packaging
Cushioning protective packaging
◼️ Air cushions and protective films – lightweight, protective, and space-saving.
◼️ Foam packaging materials – ideal for fragile items.
◼️ Cellulose wadding – a natural, biodegradable solution.
Cardboard packaging
Specially designed cardboard boxes with inserts or corner protectors provide excellent structural stability and effectively protect products from compression and impacts.
Molded fiber trays with compartments
Fully biodegradable, suitable for electronics, cosmetics, and industrial parts.
Choosing protective packaging according to product needs
Electronics
According to Green Valley data, up to 11% of e-commerce shipments are damaged during transportation. A cardboard box alone is not enough – protection is needed against shocks, static electricity, and temperature fluctuations.
Glass products
Globally, glass damage costs around USD 4.7 billion annually (Impact-O-Group). The most effective solutions – molded fiber trays, air cushions or bubble wrap, and boxes with compartments.
Cosmetic products
◼️ Customized fiber trays for bottles.
◼️ Air cushions and films to absorb shocks.
◼️ Moisture-resistant packaging to prevent leaks.
Food products
◼️ Cardboard inserts or thermal boxes for freshness.
◼️ Paper or air cushion padding to reduce movement during transit.
What to consider when choosing protective packaging?
Cost-effective strategies
The right size, standardization, and supply chain analysis help reduce risks and costs. The most expensive packaging is the one that fails to protect the product.
Sustainability solutions
Recyclable, biodegradable, and recycled materials, as well as reusable packaging, are increasingly in demand.
Innovations
◼️ Smart materials that change color when damaged.
◼️ Automated packaging production (Amazon example – 24% fewer damages).
◼️ Sensors in packaging that monitor temperature, humidity, and handling.
PAKFUL solutions – protection, efficiency, and sustainability in one package
Eco-friendly materials
PAKFUL air cushions and protective films are made of HDPE – 100% recyclable, durable, and reusable plastic.
Automation and testing
Our air filling machines ensure faster and more consistent packaging, and we also offer a 30-day trial.
The right packaging choice starts with understanding your products
If you want to learn more about how PAKFUL solutions can help your business, contact us. Together we’ll find the most suitable solution!
Email: veikals@pakful.lv
Phone: +371 26660018