Can sustainable packaging also be profitable? Myths and reality

More and more consumers are choosing brands based on their sustainability practices, paying special attention to eco-friendly packaging. A study conducted by Woola shows that by 2025, 82% of consumers are willing to pay more for products with ecological packaging, while among Gen Z this number reaches as high as 90%.

Despite this, many companies are still hesitant to fully switch to sustainable packaging solutions, fearing higher costs and potentially lower profits. But are these concerns justified? Let’s explore the most common myths below.

Myth #1: Sustainable packaging is always more expensive

It is often assumed that eco-friendly packaging means higher costs for companies. While initial investments can indeed be slightly higher, in the long run, they often pay off.

For example, the online flower retailer Floom, after switching to sustainable packaging solutions, reduced costs by 15% and material consumption by 7%. Sustainable packaging often uses fewer resources, is lighter, and helps reduce transportation costs throughout the product’s entire life cycle.

Myth #2: Sustainable packaging does not impact business growth

Some believe that eco-friendly packaging is nothing more than a marketing gimmick. In reality, it has become a key factor in competitiveness.

The global sustainable packaging market in 2025 reached more than USD 306 billion, with Europe accounting for over 30% – approximately USD 91.86 billion. The market continues to grow rapidly, with nearly 8% annual growth expected until 2033. Brands that implement eco-friendly packaging solutions not only strengthen customer loyalty but also attract new consumers, thereby increasing profit and competitiveness.

Moreover, 55% of consumers are willing to pay at least 5% more for products packaged in an environmentally friendly way.

Myth #3: Eco-friendly packaging does not deliver real environmental or financial benefits

Skeptics often argue that sustainable packaging doesn’t make a real difference. However, life cycle analyses show that many sustainable materials reduce carbon emissions and energy consumption compared to traditional plastics – from production to disposal.

Companies that adopt eco-friendly packaging gain additional advantages – discounts on waste management, regulatory benefits, and subsidies. Furthermore, circular economy principles, such as reuse and recycling, further reduce costs.

Myth #4: Sustainable packaging is less durable

There is a common misconception that sustainable packaging is weaker than traditional options. Thanks to modern technologies, durable, recyclable, and compostable materials are being developed, providing the same level of protection as plastic.

Biodegradable boxes, paper straws, or recycled packaging materials prove that ecology and practicality can go hand in hand. For instance, PAKFUL air pillows are made from 20-micron thick HDPE film, ensuring high resistance to pressure, making this protective packaging particularly suitable for safeguarding heavy and fragile products during transportation. Moreover, air pillows are 100% recyclable, supporting a sustainable packaging strategy.

Myth #5: Plastic is always the most cost-effective option

For a long time, plastic was considered the cheapest and most practical choice. However, studies show that around 91% of the world’s plastic waste is not recycled, causing massive environmental pollution and overfilled landfills. Most plastic packaging is single-use, and about 85% of it ends up in landfills. This results in huge disposal costs and environmental damage.

It is crucial to evaluate the entire life cycle – from material sourcing to transportation and disposal. A wisely chosen sustainable packaging solution often outperforms traditional plastics both economically and ecologically.

How does sustainable packaging increase profitability?

The profitability of eco-friendly packaging is based on several factors:

◼️ Marketing advantages: customers are willing to pay more for sustainable solutions.
◼️ Lower logistics costs: lighter packaging reduces transportation expenses.
◼️ Reduced hidden costs: lower waste management expenses and compliance with regulations.
◼️ Support programs and subsidies: help cover implementation costs. For example, in Latvia, retailers, food producers, and packaging companies can apply for “Green Packaging” certification and support provided by Latvijas Zaļais punkts (The Green Point of Latvia).

Strategies to combine sustainability with cost savings

◼️ Choose smart materials and simple designs.
◼️ Optimize transportation and logistics processes.
◼️ Implement circular economy practices (recycling, reuse).
◼️ Integrate sustainable packaging into brand communication to justify higher prices.

PAKFUL solutions – modern and eco-friendly packaging

Excessive packaging costs, overloaded warehouses, high waste volumes, employee fatigue, and slow packing are common problems for many businesses. We understand that each company has specific needs, which is why our specialists help find the solution that best fits your business model.

Our air pillows and protective films address these issues by combining modern, sustainable packaging with practical economic benefits.

Main benefits:
◼️ Space efficiency – takes up less warehouse space and reduces transport costs.
◼️ High product protection during transportation.
◼️ Adjustable for products of different sizes and fragility.
◼️ 100% recyclable materials.
◼️ Work automation with air-filling machines.
◼️ Reduced packing errors and increased packing speed.
◼️ Ensures an ergonomic work environment.

Sustainable packaging – a profitable long-term solution for your business

Sustainable packaging is not just a trend. It is a long-term investment that delivers both financial and environmental benefits. For companies seeking future growth, stronger reputation, and alignment with consumer values, sustainable packaging is a profitable choice.

If you would like to learn how our solutions can improve your packaging process, reduce costs, and make it more sustainable, we invite you to contact us. Our specialists will help you find the most suitable approach for your company.

Email: veikals@pakful.lv
Phone: +371 26660018